Temecula’s wineries fall from record-setting highs amidst coronavirus pandemic

The impact of the COVID-19 pandemic on Temecula’s once booming tourism economy has been severe. Although the full impact is yet unknown, a series of layoffs and store closures have led some in Temecula’s $1 billion tourism industry to see a 90% decline in business.

As Bill Wilson of Temecula’s Wilson Creek Winery and Vineyard told City News Service, “We were having our best year ever, really our best year, and no one saw this coming. All of our reserves are now going into minimizing the impact of the virus.”

Wineries and Breweries have become an economic pillar for Temecula’s economy in recent years. According to Temecula Valley’s tourism association, as of November 2019, wineries contributed over $99.6 million to the regional economy, thanks to the 1.5 million visiting wine enthusiasts in 2018. Additionally, according to a Cal State San Marcos study, the city’s ten breweries contributed $37.3 million to the regional economy in 2018.

Fortunately, the Small Business Development Center is here to assist local wineries and breweries prepare for reopening at no cost to you! Our team of consultants and industry professionals will help you become certified to reopen fast.

What is required to reopen, and how can SBDC help?

Prior to reopening, all local wineries and breweries need to complete a recertification process to ensure compliance with California Department of Public Health COVID-19 requirements. These include cleaning protocols, the use of safety equipment like masks, and physical distancing guidelines.

            The Inland Empire Small Business Development Center is offering its assistance which includes a cost-free risk assessment, supervisor and employee training, and even site-specific safety plans.

What Can I Expect If I sign up?

• A team of industry professionals and business consultants to review your business at no cost
• Certification that allows your business to reopen safely, ensuring peace of mind for your staff, customers, and yourself.
• The ability to meet 1:1, and to continue services with SBDC after your business is certified

Where do I sign up?

            The program is now available for Temecula wineries and breweries, please call 951-781-2345 to get started. 

All wineries and breweries need to be re-certified, get free certification assistance through the SBDC!