Services .

Digital Assessment

We will conduct an in-depth analysis of your business’s digital presence. After an analysis, we will present a report detailing the current state of your overall marketing strategy and provide you with insights.

The first step at the SBDC Marketing Lab is to conduct a comprehensive assessment to set a baseline of your current online state. This includes a detailed audit of your website, social media, and brand reputation. We will take that report and then compare it against your competitors. Our expert consultants will lead you through a formal process that captures, aggregates, and analyzes all information into a single report with a baseline score and next steps.

Social Media Marketing

Create and implement a social media strategy that will increase engagement and will drive growth across your business. Generate new leads by utilizing all channels to create one cohesive message.

The average person spends a little over three hours on their phone each day and over two of those hours are spent on social media. Whether your customer is Business to Business (B2B) or Business to Consumer (B2C) having in-depth knowledge in this area is critical for maximum performance.

We will analyze, provide insights, and recommendations for all your social media channels (i.e., Facebook, Instagram, LinkedIn, YouTube, etc.). Your expert consultant will work with you to identify your customer, engagement rates, and what is influencing purchase decisions. We will assist you in building a strategic social media plan with recommendations to execute across your platforms. Additionally, this will include a strategy on how to utilize paid advertising.

Search Engine Optimization

We will conduct a thorough audit of your company’s online presence compared to your competitors. Once completed we’ll provide you with targeted solutions to help you attract the right customers, convert leads, and grow your revenue.

The SBDC Marketing Lab will begin with an in-depth audit of your website, keyword analysis, and overall site speed. Once analyzed you will receive a report with recommendations on improvements for your website. During this, your consultant will review the report and walk you through eliminating errors, improving keywords, and assist you in optimizing your website.

Performance Marketing

We will develop specific finished products, from media production to online lead generation, digital advertising campaigns, and printed collateral. The SBDC Marketing Lab will assist your business in creating a custom-tailored brand guide to leverage digital to strategic goals.​

The SBDC Marketing Lab will begin with an in-depth audit of your website, keyword analysis, and overall site speed. Once analyzed you will receive a report with recommendations on improvements for your website. During this, your consultant will review the report and walk you through eliminating errors, improving keywords, and assist you in optimizing your website.

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