Street Churros Makes The Move From Food Truck To New Retail Location In Monterey Park

The SBDC Helps Local Entrepreneurs Bring Their Mobile Sweet Treats To The Masses

Brothers James and Danny Shin had no previous entrepreneur or restaurant experience. But that didn’t stop them from opening their own Street Churros retail location earlier this month.

James was a news reporter with aspirations of owning his own business. Danny was a dental hygienist, natural-born chef and a huge foodie. Both feared working for others until retirement. So, they took a chance on their big dream together.

The brothers began their foray into the gourmet treat business when they purchased a Street Churros truck from the franchise in June 2018. Shortly after they began servicing a bevy of clients including the Criminal Minds television show set, anime conventions and professional sporting events. By the end of 2018, they knew the business was something special. The brothers, along with Danny’s wife Julie, decided that her next step would be to open a physical retail location. And that’s where the SBDC came in.

“We found retail space in a mall but we were feeling a lot of pressure from the owner and leasing agent to sign contracts that were asking way too much. I had a strange feeling that we were about to be taken for a ride and that’s when I reached out to the SBDC for help,” Julie said. Julie contacted OCIE SBDC Network business consultant Craig Russom for help with the lease negotiations.

Craig brought in fellow SBDC consultant, Karie Armstrong, who is a lease contract specialist with over a decade of experience. “Karie and I were able to put together projections that showed how much it would cost for the business to operate within the proposed space. The landlord was asking them to pay for all these things like upgrading the electrical system and extra storage fees. The deal would have buried the business before it started. Luckily, they had the courage to walk away and look for a better location,” Craig said. In the end, the Shins were able to find a better location and lease for Street Churros in the Atlantic Times Square shopping center anchored by an AMC movie theater in Monterey Park. “The SBDC helped us find a retail space that required much less expensive upgrades. We took over the previous tenant’s existing lease and Craig and Karie helped us negotiate a much better deal than if he had gone it alone,” Julie said.

Street Churros opened their Monterey Park location on July 6th just in time for summer. The sweet shop, selling churros, ice cream coffee, and fruit drinks have already received dozens of glowing Yelp reviews from happy customers. So far the most popular menu item is the Oreo churro. Although Julie admits that their Honey Nut and strawberry jam-filled churros are two of her personal favorites.

Craig says the key to success for would-be entrepreneurs is to seek help from groups like the SBDC as early on as possible. “The sooner people contact the SBDC, the sooner we can help them avoid pitfalls and uninformed decisions that can drown their fledgling business. We have over 100 consultants with expertise in all areas of running a small business. We’re always here to help.”

You can find out more about all Street Churros and their delicious menu at And you can taste one of their delicious treats for yourself at their new retail location at 500 N Atlantic Blvd, Suite 121, Monterey Park, CA 91754.

Follow them on Instagram at their handle @streetchurros.montereypark.

Looking to start or grow your business?

We at the Orange County Inland Empire SBDC, are here to help you with every aspect of your business to help it grow and become successful.
Give us a call at 1-800-616-7232 or schedule a quick, 15-minute intake appointment at to see how we can help you start, grow, and succeed.

Street Churros Makes The Move From Food Truck To New Retail Location In Monterey Park

Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.

Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.