Level Up!
Digital Marketing Program

The City of Westminster has partnered with the Orange County Inland Empire Small Business Development Center (SBDC) to develop the Level Up! Marketing Program, which provides training and financial support to businesses in Westminster.

Expand your online presence with the Level Up! Digital Marketing Program.

The Level Up! Digital Marketing Program (Program) educates businesses on effective digital marketing strategies and how to enhance their social media and online presence. Program participants must attend four mandatory training sessions and a one-on-one consultation with an SBDC consultant. Any participant that successfully completes the Program will receive a $5,000 grant to invest in digital advertising campaigns for their business. Twenty grants are available.

Take advantage of this opportunity to elevate your business!

Eligibility

Retail, restaurants, service-oriented, and direct-to-consumer business.

  • Must have a commercial brick-and-mortar business located within the city boundaries (no residential addresses, PO Box, or Home Occupations)
  • Must hold an active business license, minimum 1 year prior to program application
  • Minimum of 2 employees, 1099 acceptable
  • Attend Westminster Business Summit with Vendor Fair
  • Attend one-on-one consulting session with SBDC
  • Attend 4-Session Hybrid Training Program
  • Submit proof of Purchase of approved equipment/proposal
  • Business may apply for one grant in each category, priority given to first time recipients

Application Process and Timeline

  1. Apply online via the form below between April 1- April 15, 2025.
  2. Meet all program eligibility requirements; SBDC will review the application for completeness and eligibility.
  3. Once conditional eligibility is confirmed, applicant must submit all required documentation through portal between April 23 – May 7, 2025.
  4. Applicants notified and program participation confirmed.
  5. Program dates: Wednesdays between May 14  and June 4 from 2 to 4 p.m.

Suggested Use of Funds

  • Purchase paid advertising
  • Graphic design marketing campaigns
  • Training programs
  • Purchase or lease of design software platforms
  • Mobile app development
  • Responsive website design
  • Digital tools optimized for mobile access
  • POS systems
  • Digital menus or service boards

Application – Opens April 1, 2025

City of Westminster — Level Up! Digital Marketing Program

Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.

Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.