City of Santa Ana
Reel Video Grant Program

Santa Ana Reel Video Grant Program

Maximize leads and awareness for your business with short-form videos to maximize your revenue. This is a 4-week program with the city of Santa Ana and the SBDC Digital Marketing Lab.

You will learn how to:

  • Properly set up a TikTok business account
  • Create a compelling video with an expert TikTok video consultant on-site at the SBDC Digital Marketing Lab
  • Learn how to add sound and edit your video
  • Launch a TikTok advertisement campaign with your video utilizing the City of Santa Ana $1,000 Grant

This program is a hybrid program both in person and online with 4 working sessions. The program will culminate with business owners receiving a $1,000 grant for advertising that will generate customer traffic, if eligible based on grant criteria.

  • Fostering small business growth for businesses in Santa Ana.
  • Bringing 21st-century digital marketing to Santa Ana businesses.
  • A $1,000 per business grant program from the city for paid TikTok advertising upon completion of the program with an SBDC consultant.
  • Designed to have an impact as the holiday’s approach.

The maximum number of participants is 25, and applications will be accepted on a first come, first serves basis.


Application Period

Online applications will be accepted from Monday, October 31, 2022, at 6 AM to Monday, November 7, 2022, at 11:55 PM. Paper applications will not be accepted, but applicants needing assistance can contact the SBDC for telephone support at 1-800-616-7232. Applications received after this due date and time will be considered late and will not be accepted.

The 4-week program will begin on Friday, November 18 @ 10 AM. 


Please complete the entirety of the application and ensure all of your information is correct. If required fields are not complete you will receive an error notice which will not allow you to submit the application. For best results, we recommend using the following browsers: Chrome, Safari, Firefox. After submitting your application, you will receive an email confirmation.

Monday, October 31, 2022 at 6 AM to Monday, November 7, 2022 at 11:55 PM

To be eligible to apply for the Santa Ana Reel Video Grant, a business must meet certain criteria that has been established by the City of Santa Ana.

General Terms and Conditions

  • Business must be located within the City of Santa Ana
  • Businesses must currently be operational and must have been in business before March 1, 2020 as demonstrated by one of the following:
  1. Santa Ana Business Licenses
  2. Commercial Lease Agreements (Does not apply to home-based businesses)
  3. Business Tax Returns Business must have the ability to attend all four sessions and meet with an SBDC consultant.
  • Business must complete a short survey 3/6/9/12 months after program.
  • Business must have a current/active business license and all applicable required permits.
  • The business has no code violations in the last twelve (12) months.
  • Businesses cannot be doing more than $1,500,000 yearly based on last 2021’s sales.
  • Business must be willing to sign a grant application.

Criteria for $1,000 Grant

  • Negative business impact demonstrated by 20% or more decrease of business by one of the following:
  1. Required and prolonged business closure (e.g., beauty shops, personal services); or
  2. Business Tax Transcripts for 2019 – 2021 (Obtain your Business Tax Transcripts here:
  3. Sales Records for 2019 – 2021
  4. Employment records for 2019 – 2021
  • Have a Santa Ana Business License and Certificate of Occupancy.
  • Attend all sessions and complete a qualified business seminar (completion of the seminar may include business consultation, as described in the seminar registration requirements).
  • Agree to use the grant towards eligible expenses and report expenditures.
  • Business owners may attend multiple seminars (non-duplicate) but will be limited to a maximum of three (3) grants of $1,000 each.
  • Additional requirements and exclusions are listed in the grant guidelines.
  • Submit a Revive Business Program Grant Application (please see below).


  • Cannabis-related businesses, gambling facilities, and adult entertainment businesses.
  • Non-profit

For questions about the guidelines and application or assistance in completing the application and to set up a one-on-one consultation (at no cost), please contact the SBDC:

Roger Lloyd
SBDC Digital Marketing Lab

Nanci Lopez
SBDC Digital Marketing Lab


City of Santa Ana Reel Video Grant

Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.

Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.