California Shop Small – From Start to Cart

Take your business online!

California Shop Small is a 6-week program to help product-based aspiring or existing business owners sell online. Business owners will learn how to get their business online, reach new customers, and increase their sales at a local, regional, and national scale. Participants will receive a six-month free subscription to sell on a California-branded e-commerce platform and no-cost one-on-one consulting to assist in furthering their online success.

At the completion of the program, eligible participants can apply for a County of Riverside grant of $2,500.

Week 1: October 4, 2023

• Program Introduction

• Business Fundamentals

• Vendor Account

Week 2: October 11, 2023

• Products: Sourcing, Pricing, Managing

• Vendor Profile & Policies

Week 3: October 18, 2023

• Store Content: Product Descriptions/Photos

• Payment Processing

Week 4: October 25, 2023

• Marketing & Sales Fundamentals

• Adding Products to Store

Week 5: November 1, 2023

• Digital Marketing

• Advertising & Analytics

• Reporting/Tracking

Week 6: November 8, 2023

• Finances: Management, Access to Capital

• Platform tips & tricks

Optional Hands-on Sessions (group Q&A): Tuesdays, 3:00- 4:00pm (Oct 17th & Nov 7th)