California Shop Small – From Start to Cart
Take your business online!
California Shop Small is a 6-week program to help product-based aspiring or existing business owners sell online. Business owners will learn how to get their business online, reach new customers, and increase their sales at a local, regional, and national scale. Participants will receive a six-month free subscription to sell on a California-branded e-commerce platform and no-cost one-on-one consulting to assist in furthering their online success.
At the completion of the program, eligible participants can apply for a County of Riverside grant of $2,500.
Week 1: October 4, 2023
• Program Introduction
• Business Fundamentals
• Vendor Account
Week 2: October 11, 2023
• Products: Sourcing, Pricing, Managing
• Vendor Profile & Policies
Week 3: October 18, 2023
• Store Content: Product Descriptions/Photos
• Payment Processing
Week 4: October 25, 2023
• Marketing & Sales Fundamentals
• Adding Products to Store
Week 5: November 1, 2023
• Digital Marketing
• Advertising & Analytics
Week 6: November 8, 2023
• Finances: Management, Access to Capital
• Platform tips & tricks
Optional Hands-on Sessions (group Q&A): Tuesdays, 3:00- 4:00pm (Oct 17th & Nov 7th)