Lunch & Learn — Go Global: Expand Your Business to International Markets

Did you know that 97% of all identified US exporting firms are small businesses and 59% of these exporters only trade with one country? If you’re looking to expand to new markets around the world but aren’t sure where to begin, this series is for you!

Join the SBDC Global Trade Center for a dynamic four-session series where we’ll cover everything from the internal resources needed for global expansion to external channels that assist in continued growth, collecting and interpreting market data, designing an effective international sales strategy, and managing your supply chain.

Don’t miss this opportunity to take your business global! Register now to secure your spot and start your journey towards international success.

Week 1: Resources for Global Expansion

• Determining what is needed to ensure product readiness for specific markets (e.g. product standards)
• Steps to prepare your firm to expand to other markets (e.g., funding, financial resources, relevant knowledge, applicable skills, human resources)
• Securing your supply chain

Week 2: Market Research for Effective Expansion

• Collecting data on new markets
• Assessing the viability of new markets for your product
• Selecting the best market for continued global expansion
• Considering travel, trade shows, etc.

Week 3: International Sales: Pricing and Payment

• Your pricing strategy
• Expenses to consider
• Way to make sure that you get paid
• Cash flow
• Funding options and financial resources

Week 4: Finding Qualified Buyers and Getting Products to Market

• Identifying and qualifying buyers
• Working with agents, importers and distributors
• Preparing product for export
• Delivering product to market
• Mitigating risk