Lunch & Learn: Digital Marketing
Boost Your Business Revenue
Join the OCIE SBDC Marketing Center experts throughout August to discover top digital and social platforms and learn how to attract buying customers. Whether you attend one lunchtime session or all of them, you’ll walk away with strategies to boost your sales!
Week 1: How to Win Online in 2024
- Learn the standards your business needs to meet in order to keep up with competition
- Match your online presence to your brand personality
- Optimize free digital business profiles
Week 2: Understanding Google Search
- Increase and optimize your website traffic
- Understand how users navigate your website
- Learn your traffic demographics in seconds
Week 3: Using Social Media to Grow Your Business
- Create a powerful and engaging Instagram account, including content creation (posts, stories, reels) and tips for hashtags, sharing, and reposting
- Use Facebook to build awareness, generate leads, and use analytics to adjust your content and strategy
- Build a robust content calendar to plan for weeks in advance
Week 4: Leveraging AI to Develop Compelling Content
- Captivate audiences by using language localization
- Make videos like the pros using CapCut and Canva
- Create avatars for your videos
