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Navigating Franchise Ownership: A Beginner’s Guide

Embark on your journey to business ownership by joining our exclusive 60-minute webinar designed for beginners eager to explore the essentials of purchasing a franchise. In this insightful session, we’ll demystify the intricacies of franchise ownership, utilizing real-world examples to make this crucial topic more approachable and easier to grasp.

Our agenda covers a comprehensive range of topics, from understanding the fundamentals of franchising to evaluating opportunities, preparing financially, and identifying the right fit for your skills and interests. Delve into the key factors to consider when choosing a franchise, learn the traits of successful franchisees, and gain valuable insights into operating a franchise successfully. The session concludes with a recap of key takeaways, encouragement for interested individuals, and an engaging Q&A session. Don’t miss out on this opportunity to unlock the door to franchise ownership success. Register now and pave the way for your entrepreneurial journey!


Apr 10 2024


10:00 am - 11:00 am

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Navigating Franchise Ownership: A Beginner’s Guide

Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.

Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.