Home Events Retail Ready: A Six-Week Roadmap to Selling in Stores

Retail Ready: A Six-Week Roadmap to Selling in Stores

Tuesdays I July 22 – August 26, 2025 I 6:00 – 7:15 p.m. PST

Ready to take your product-based business beyond online sales? This six-week program is designed for beauty, apparel, accessory, and lifestyle brands (no food) looking to break into retail and build a strong omnichannel presence. Learn what it takes to get on store shelves, master your pitch to buyers, and develop a scalable retail strategy.

Schedule and Topics:
Session 1: July 22 I 6:00 – 7:15 p.m. (Zoom)

Retail Readiness & Financials: Ensure your pricing, margins, packaging, and compliance meet retailer expectations.
Session 2: July 29 I 6:00 – 7:15 p.m. (Zoom)

Perfecting Your Pitch & Retail Outreach: Create a compelling pitch deck, learn how to connect with buyers, and navigate retail negotiations.
Session 3: August 5 I 6:00 – 7:15 p.m. (Zoom)

Omnichannel Success: Integrate retail with your direct-to-consumer (DTC) strategy to drive brand awareness and customer loyalty.
Session 4: August 12 I 6:00 – 7:15 p.m. (Zoom)

Scaling & Expanding Retail Partnerships: Learn how to evaluate performance, manage inventory, and expand into new retail channels.
Session 5: August 19 I 6:00 – 7:15 p.m. (Zoom)

Preparing for Buyer Events: Develop professional materials, refine your pitch, and get ready to present to industry buyers.
Session 6: August 26 I 5:00 – 8:00 p.m.* (In Person – Lake Forest, CA)*

*Address to be announced; participant’s setup is at 4:30 p.m.

Live Showcase & Graduation: Present your brand at a live showcase and gain valuable industry connections.

By the end of this program, you’ll have the tools, knowledge, and confidence to land retail partnerships and scale your business successfully. The program culminates in an exclusive in-person showcase, where you’ll showcase your products.

Limited spots are available – apply today!

Date

Jul 22 2025

Time

6:00 pm - 7:15 pm

More Info

Register Here

Location

Online
Register Here

Retail Ready: A Six-Week Roadmap to Selling in Stores

Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.

Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.