Riverside County MADE

MADE is aimed at assisting startup product-based businesses with entering the marketplace to validate their concepts. Participants will discover the core concepts to create a successful business. Over five weeks, you will learn about planning, marketing, financing, and how to make your business dreams a reality.

Week 1

• Entrepreneurial mindset
• Developing your product for the market
• Building your idea into a business
• Overview of permits and licenses
• Business structure
• Naming your business
• Funding your business
• Business plan and financial projections

Week 2

• Feasibility
• Business planning
• Market research
• Identify and research competition

Week 3

• Financial management
• Account and accounting systems
• Sourcing, costing, and pricing your products
• Accepting payment
• Business liability insurance
• Business bank account and accounting methods

Week 4

• Financial Literacy By AmPac
• Access to capital

Week 5

• Developing your marketing plan
• Advertising
• Digital marketing
• Understanding social media and how to attract customers/repeat customers
• Your canopy and space
• Return policy and customer satisfaction
• Revisiting grant requirements

Week 6

• Financial projections
• Event preparation and needs
• Signage and promotion
• Further dteps
• SBDC assistance
• Setting up your marketplace booth