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Using Customer Analytics in Marketing to Grow Your Revenue

About this event

Understanding your audience is the key to effective marketing, higher sales and revenue growth. In this webinar, you’ll learn how to use customer analytics to identify your most valuable customers, craft targeted marketing that resonates, and make data-driven decisions that drive revenue.

What You’ll Learn:

  • Spot your most valuable customers and create marketing that actually speaks to them
  • Use smart predictions to get your customers to spend more
  • Turn your data into real decisions that boost sales and maximize your marketing dollars

Date

Jun 12 2025

Time

12:00 pm - 1:00 pm

More Info

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Location

Online
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Using Customer Analytics in Marketing to Grow Your Revenue

Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.

Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.