Veteran Entrepreneur Business Start
Calling all Veteran entrepreneurs! Successfully launch your businesses with this program as we cover topics on business planning, finance, market analysis, digital marketing, social media, licenses, permits, and more. Veteran Entrepreneurs Business Start is specifically focused on military veterans that are looking to start their first business.
Week 1: Introduction to Business Ownership
• Entrepreneurship
• Feasibility
• Starting a Business
• Business Structures
• Naming your Business Names
• An Overview of Licensing & Permits
Week 2: Business Planning
• Business Plan Review and Development
• Organization and Management Plan
• Operations Plan
• Marketing Plan
• Financial Statements
Week 3: Market Analysis & Customer Discovery
• Customer Discovery
• Identifying Target Markets
• SWOT Analysis
• Federal Contracting Marketplace
• State and County Contracting Marketplace
• Contracting Programs for Veterans
• An Overview of HUBZones
Week 4: Financial Literacy
• Financial Literacy
• Access to Capital
Week 5: Digital Marketing & Social Media
• What is Marketing
• Advertising
• Search Engine Optimization (SEO)
• Website
• Customer Journey
• Email Marketing
• Social Media
• LinkedIn/Facebook/Instagram/YouTube/Pinterest/TikTok
Week 6: Legal Considerations
• Veteran Business Ownership & Control
• Limitations on Subcontracting
• Affiliations
• Service-Connected Disability
• Conflicts of Interest
• Ethics in Contracting
• Intellectual Property (Trademarks )
