Our Team

Our value proposition is truly our team; our SBDC consultants can help you start or add value to your business at any stage. Beyond our core services, our team can provide specialized assistance in: retail, franchise and service-based operations, government contracting and the hospitality industry. Some of our staff members include: Certified QuickBooks ProAdvisors who can assist with your accounting systems, marketing specialists who can help you attract new clients and increase your sales, loan consultants with lending preference knowledge, procurement specialists who can help you bid on local, state, and federal solicitations and much more.

We Speak: Spanish

Finance Center SBDC Leadership

Finance Center SBDC Consultants and Staff

Sylvia Pizarroso

Director, Finance Center

Areas of Expertise

  • Access to capital 
  • SBA Loans 
  • Commercial loans 
  • Construction loans 
  • Practice finance 
  • Mergers and acquisitions  
  • Business development
  • Management development
  • Business plans 
  • Projections 
  • Cash management
  • Accounts receivable management 
  • Market analysis 
  • Loan covenant management 
  • Risk management

Languages

  • Spanish

Experience 
Sylvia has more than 30 years of finance, business, and commercial banking experience with a history of success in business development, managing client relationships, and managing risk. 

Her commitment to always prioritizing the customers’ interests has earned her the trust and respect of her clients, making her a trusted advisor for over three decades. 

She has worked with companies across many industries and with revenues up to $400M, providing them with comprehensive solutions in cash management, credit and financing helping them improve operations and cash flow.

Craig Russom

Business Consultant

Areas of Expertise

  • Strategic Financial Planning
  • Cash Flow Analysis 
  • Projections
  • Project Management
  • Quickbooks
  • Debt Financing and Lending


Experience
Craig Russom is the President of Arual Concepts, Inc. and has over 15 years of senior-level leadership experience solidifying sustainable business relationships and leading all aspects of bookkeeping, budgeting, forecasting, financial analysis, and project management across numerous industries. Before that, he was a Series 7 and 66 financial advisor for UBS Financial. Craig is also a California Real Estate Broker.

The best advice I have ever been given is:
Know your numbers…

Edna Ruiz

Administrative Coordinator

Areas of Expertise

  • POS Systems
  • Microsoft Suite

Languages

  • Spanish

Experience
Edna Ruiz is the Administrative Coordinator at the SBDC Finance Center. She is a recent graduate from the California State University, Fullerton with a bachelor’s degree in Business Administration with a concentration in Marketing. Her responsibilities include keeping financial records updated, preparing/organizing reports/invoices, planning events, and budgeting. She is also in charge of monitoring/developing engaging content for social media platforms and oversees daily operations.

The best advice I have ever been given is:
You have to risk it to get the biscuit

DeDonato–Michael

Michael DeDonato

Business Consultant

Areas of Expertise

  • Business Planning
  • Finance and Accounting
  • Marketing
  • Government Contracting
  • Retail, Food, and Professional Services
  • Industries


Experience
Michael has been a business consultant and finance and accounting professional for 35 years. He currently serves as the Managing Member of DeDonato and Johnson Advisory Group, LLC. Since 2016 he has served as a business advisor for Small Business Development Centers in the South Bay region of Los Angeles County where he mentors startups and small businesses. He has also prepared and negotiated multimillion-dollar aerospace and defense contracts and is well versed in government contracting.

The best advice I have ever been given is:
Trust in God and believe in yourself.

Michael F

Michael Faraj

Business Consultant

Areas of Expertise

  • Government Contracting
  • Contract Bonds 
  • Cost Accounting 
  • Business Certifications

Languages

  • Spanish

Experience
Michael is a small business owner providing accounting and administrative assistance to small businesses that procure with Government Agencies. Michael has helped his core market of small businesses grow into effective and profitable companies with the Federal Government. Michael focuses on assisting socially and economically disadvantaged individuals with certifications and programs governed by The U.S. Small Business Administration and The US Department of Veterans Affairs. The essential elements of Michael’s business life revolve around government contracting and providing assistance to small businesses entering the government contracting world.

The best advice I have ever been given is:
Don’t join the group to be a member, join the group to be a leader

Rosalinda Delgado

Business Consultant

Areas of Expertise

  • Micro and Small Business
  • Business Financing (Startup and Existing Businesses)
  • Financial Projections
  • Financial Statements and Cash Flow Analysis
  • Taxes

Languages

  • Spanish

Experience
Rosalinda Delgado is a business consultant with over a decade of experience in micro and small business lending and development. With 25 years of expertise in finance, accounting, auditing, insurance, and taxes, she offers comprehensive guidance to her clients. Rosalinda’s entrepreneurial journey includes successfully launching two small businesses, which refined her skills in sales and marketing. At a community development financial institution (CDFI), she played a pivotal role leading her team, spearheading significant growth, and marking a milestone in its 30-year history. Rosalinda holds a bachelor’s degree in business administration with a concentration in accounting, providing a solid academic foundation for her hands-on approach in empowering entrepreneurs and small businesses.

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