Our Team

Our value proposition is truly our team; our SBDC consultants can help you start or add value to your business at any stage. Beyond our core services, our team can provide specialized assistance in: retail, franchise and service-based operations, government contracting and the hospitality industry. Some of our staff members include: Certified QuickBooks ProAdvisors who can assist with your accounting systems, marketing specialists who can help you attract new clients and increase your sales, loan consultants with lending preference knowledge, procurement specialists who can help you bid on local, state, and federal solicitations and much more.

We Speak: Spanish

Finance Center SBDC Leadership

Finance Center SBDC Consultants and Staff

ReubenFranco-min

Reuben Franco

Director

Areas of Expertise

  • Banking 
  • Lending
  • Small Business Assistance


Experience
Reuben is the Center Director for The Finance Center SBDC and the CEO for the Orange County Hispanic Chamber of Commerce. Reuben is a former commercial banker who has helped hundreds of Southern California entrepreneurs obtain funding for their businesses. Prior to that, Reuben owned and operated two successful small businesses in the medical and electronics industries. He currently serves on the Boards of the Orange County Hispanic Chamber of Commerce Education Foundation, the Los Angeles Mission, and the United States Hispanic Chamber of Commerce. Reuben holds a Bachelor of Arts in Economics from the University of California, Los Angeles.

The best advice I have ever been given is:
Live for a greater purpose than yourself.

CraigRussom-min

Craig Russom

Business Consultant

Areas of Expertise

  • Strategic Financial Planning
  • Cash Flow Analysis 
  • Projections
  • Project Management
  • Quickbooks
  • Debt Financing and Lending

 
Experience 
Craig Russom is the President of Arual Concepts, Inc. and has over 15 years of senior-level leadership experience solidifying sustainable business relationships and leading all aspects of bookkeeping, budgeting, forecasting, financial analysis, and project management across numerous industries. Before that, he was a Series 7 and 66 financial advisor for UBS Financial. Craig is also a California Real Estate Broker.

The best advice I have ever been given is:
Know your numbers…

Make an Appointment!

 

Edna Ruiz-min

Edna Ruiz

Administrative Coordinator

Areas of Expertise

  • POS Systems
  • Microsoft Suite


Experience
Edna Ruiz is the Administrative Coordinator at the SBDC Finance Center. She is a recent graduate from the California State University, Fullerton with a bachelor’s degree in Business Administration with a concentration in Marketing. Her responsibilities include keeping financial records updated, preparing/organizing reports/invoices, planning events, and budgeting. She is also in charge of monitoring/developing engaging content for social media platforms and oversees daily operations.

The best advice I have ever been given is:
You have to risk it to get the biscuit

Languages
Spanish

Michael F

Michael Faraj

Business Consultant

Areas of Expertise

  • Government Contracting
  • Contract Bonds 
  • Cost Accounting 
  • Business Certifications


Experience
Michael is a small business owner providing accounting and administrative assistance to small businesses that procure with Government Agencies. Michael has helped his core market of small businesses grow into effective and profitable companies with the Federal Government. Michael focuses on assisting socially and economically disadvantaged individuals with certifications and programs governed by The U.S. Small Business Administration and The US Department of Veterans Affairs. The essential elements of Michael’s business life revolve around government contracting and providing assistance to small businesses entering the government contracting world.

The best advice I have ever been given is:
Don’t join the group to be a member, join the group to be a leader

Languages
Spanish

Make an Appointment!

Raul Medrano

Raul Medrano

Business Consultant

Area of Expertise 

  • Minority and Women-Owned Businesses
  • Banking


Experience
Raul J. Medrano is the owner of R.J. Medrano & Associates, a business consulting company specializing in small, minority, and women enterprises. He is Past Chairman of the California Hispanic Chambers of Commerce, the Orange County Minority Business Council, and the Hispanic Chamber of Commerce of Orange County. Raul’s background encompasses 7 years as the Director of the Orange County Minority Business Development Center funded by the U.S. Department of Commerce. He also has over 20 years of experience in the banking and financial fields in which he last served as Chief Financial Officer for an Orange County independent bank.


Make an Appointment!

 

Uriel Argüelles (1)

Uriel Argüelles

Business Consultant

Areas of Expertise

  • Financial Strategy Development
  • Finance
  • Cashflow Analysis
  • Loan Packaging


Experience
Uriel has held various leadership roles in several Fortune 500 financial services companies. As a Corporate Banker, he supported and guided business clients with planning, problem-solving, and navigate complex economic events. Uriel graduated with a Bachelor of Science in Management from California State University, Northridge, and earned an Executive MBA from Pepperdine University in Malibu, CA. As a Financial Consultant, he prides himself on helping entrepreneurs and business owners navigate business finance complexities and obtain access to capital.

The best advice I have ever been given is:
Cash flow is the fuel that runs your business; understand it and don’t take your eyes off it.

Languages
Spanish

Make an Appointment!

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