Growth Summit: .

An Orange County Small Business Conference .

Wednesday, September 29, 2021 .

Great Wolf Lodge | 12681 Harbor Blvd, Garden Grove, CA 92840 .

About

Generate leads and enhance your digital presence at the Growth Summit - An Orange County Small Business Conference. During this event, we will focus on small business financing, marketing, e-commerce, and operations. Attendees will learn about accessing the necessary capital in recovering and growing post-COVID. Additionally, you will hear from a keynote speaker, a successful business owner, talk about how to take your business to the next level through leadership and management.

* Precautionary measures will be adhered to as indicated by State, County, City, and Hotel guidelines regarding COVID-19.

Improve your marketing by building an e-commerce strategy, branding, social media, and SEO improvements.
Build operational efficiencies and a successful team.
Maintain adequate cash flows through financial projections and building a growth plan.
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Agenda

Time Session
8:30 AM - 9:00 AM Registration
9:00 AM - 9:15 AM Welcome Session
9:30 AM - 10:15 AM Session I Breakouts
10:30 AM - 11:15 AM Session II Breakouts
11:30 AM -12:15 PM Session III Breakouts
12:15 PM - 1:00 PM Keynote Speaker and Boxed Lunch

Breakout

Session I

9:30 AM – 10:15 AM

Developing an All-Star Team

Discover the actionable steps you can take to assess and develop your human capital talent into a formidable all-star force for your company. Utilizing individual skill sets and training to personal strengths ensures all individuals are functioning within the overall team at their highest and best use, creating a competitive edge not easily duplicated.

Karie Armstrong 2021 Final SM (1)

Karie Armstrong

Business Consultant

Social Media's Best Kept Secrets

Social media has become the number one way to drive revenue to your business. During this session, you will learn the best practices advertising agencies use to increase followers and engagement. By the end, you will have tactical strategies to implement into your social media plan and a specific action item you use in your business today.

Scharrell Jackson - Rachel Svoboda_headshot_sunday brunch agency-min

Rachel Svoboda

Business Consultant

Cash for Growth

Cash is king. But the question is: cash for growth or growth for cash? To grow, you need to maintain adequate cash flow. In this session, you will learn how to understand your numbers and build financial projections to support your growth plan. Learn how to accurately project out your growth, model it, and stress test it to make sure capital will work effectively with your growth plan.

Ace Tarakchian - ace 1

Ace Tarackchian

Business Consultant

COVID-19 SBA Funding Updates

The Economic Injury Disaster Loan and Paycheck Protection Program have played a major role in helping small businesses keep their doors open during COVID-19. During this session, we will cover updates from EIDL, PPP, and other funding opportunities to help your business. You will also get to hear directly from the U.S. Small Business Administration (SBA).

CraigRussom-min

Craig Russom

Business Consultant

Breakout

Session II

10:30 AM – 11:15 AM

Workforce Development

Grow your team members’ skills and develop the tools they need for business success. By elevating your workforce, you scale your business to new heights. Tune into this session to learn about on-the-job training and hiring new employees while getting a subsidy at 90% for six months.

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Workforce Development Board

CA Workforce Development Board

Branding for Your Bottom Line

Learn about the 6 storytelling elements you need to make customers fall in love with your brand, which will drive profits. By the end of this, you’ll be able to grab your customer’s attention, stir their emotions, and make them loyal customers with your 1-page brand storyline.

Scharrell Jackson - Rachel Svoboda_headshot_sunday brunch agency-min

Rachel Svoboda

Business Consultant

Video Content: The New Wave

Online content has started to make a shift from text to video in the last few years. Throughout this session, you will learn simple and effective ways to tell your story using video. You’ll discover what type of content to create, how to create it, and how to make it reach your audience. You will leave with the ability to develop and launch a video that’ll engage their current and potential customers in new ways.

Jim Foreman - Jim Foreman.jpg-min

Jim Foreman

Business Consultant

COVID-19 SBA Funding Updates

The Economic Injury Disaster Loan and Paycheck Protection Program have played a major role in helping small businesses keep their doors open during COVID-19. During this session, we will cover updates from EIDL, PPP, and other funding opportunities to help your business. You will also get to hear directly from the U.S. Small Business Administration (SBA).

CraigRussom-min

Craig Russom

Business Consultant

Breakout

Session III

11:30 AM – 12:15 PM

Your E-commerce Strategy Optimized

Get the most out of your e-commerce platform! Find out how to increase your leads and conversion rate to sales while lowering the drop-off rate. Throughout this session, attendees will also learn how to create an e-commerce strategy to optimize their results for a flourishing online business.

Steven Barth (1)

Steve Barth

Business Consultant

Dinero en Efectivo para Crecer

En esta sesión, aprenderá cómo comprender sus números y construir proyecciones financieras para respaldar su plan de crecimiento. Aprenda a proyectar con precisión su crecimiento, modelarlo y realizar pruebas de tensión para asegurarse de que el capital funcione de manera efectiva con su plan de crecimiento.

Liz Muñoz - 5D326AA8-3452-459F-9C3F-37C638000960-min

Liz Munoz

Business Consultant

Outrank Your Competition

Discover the Search Engine Optimization secrets that will instantly improve your website ranking in search engines! During this session, learn what SEO is and how to use it to your advantage to grow your website’s traffic. Increase your ranking on Google and optimize your content based on Google’s top 3 ranking factors. By the end of this, attendees will be able to implement the techniques learned and be better equipped to make decisions based on SEO.

Jim Foreman - Jim Foreman.jpg-min

Jim Foreman

Business Consultant

Updates on Restaurant Revitalization, Shutter Venue, and ERTC

The Restaurant Revitalization, Shutter Venue, and ERTC programs have provided financial help to many small businesses that have been negatively affected by COVID-19. During this session, we will discuss the latest updates on these programs to help your business keep its doors open and recover. You will also get to hear directly from the U.S. Small Business Administration (SBA). 

CraigRussom-min

Craig Russom

Business Consultant

Elevate your business to new heights. Learn how to handle financing, marketing, e-commerce, and operations to grow and recover in a post-COVID-19 world.

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