Once in a Licetime’s Grand Opening Brings Stress-Free Lice Removal to San Juan Capistrano

Entrepreneur Shannon Saathoff launched Once in a Licetime in 2014 to answer the needs of parents searching for support and treatment to eradicate lice, and now has seven locations across Southern California. The official grand opening for Once in a Licetime’s latest location in San Juan Capistrano was presented by the Orange County Small Business Development Center (OC SBDC) one of the eight locations of the Orange County Inland Empire SBDC Network, on Friday, June 8th, 2018. The celebration included remarks from San Juan Capistrano Mayor Sergio Farias, Councilmember Kerry Ferguson, representatives for Congressman Darrell Issa and Clerk Recorder Hugh Nguyen, and Saathoff, Once in a Licetime’s owner and founder.

Saathoff opened her first location in Corona, just up the street from her daughter’s school. Six weeks later, she introduced a line of all-natural, enzyme-based products that eliminate lice, which quickly rose to the third best-selling product in the body care category and best selling lice product at Mother’s Market. While surrounding schools were still struggling with lice outbreaks, her daughter’s school went from multiple lice cases to just two in a single school year. Saathoff knew she was on to something and decided to expand with help from the OC SBDC.

“I had so many questions when I first met the SBDC,” Saathoff shares. “I took so many of their classes and seminars, and I learned so much.” Saathoff also appreciates the SBDC’s resources, citing her connection to the organization for helping her negotiate her new lease for the San Juan Capistrano location. “Overall, their guidance is improving my operations,” she says.

Saathoff’s second location opened in 2015 in Lake Forest and other outposts quickly followed in Brea, Palos Verdes, Huntington Beach and Beverly Hills. The SBDC offered a wealth of resources as Saathoff continued to expand, including expert help on optimizing her website and social media reach. Says Saathoff, “Using these free resources helped me focus on expansion and getting things done quicker, bigger and better than if I had to utilize my capital resources to hire everyone I needed to accomplish my goals,” and that also meant support with her product line. In addition to guidance on manufacturers and upgrading her product labels, the SBDC also connected Saathoff with a company that could get her product line on Amazon. Saathoff also credits the SBDC with educating her on exporting, branding, human resources, handling compliance, and so much more – and she continues to work with them to this day.

“You’re only as good as your resources, and the SBDC’s are priceless – I can call and ask them anything, and they’ll have someone who can help me,” she says, and recommends other entrepreneurs explore their opportunities with the SBDC, too. “Entrepreneurs always feel like they have to do everything themselves, but you have to find your resources – it can set you apart from the people who don’t make it.”

Visit Once in a Licetime’s new location at:
32301 Camino Capistrano Ste. G
San Juan Capistrano, CA 92675 

Looking to start or grow your business?

We at the Orange County Inland Empire SBDC, are here to help you with every aspect of your business to help it grow and become successful.
Give us a call at 1-800-616-7232 or schedule a quick, 15-minute intake appointment at ociesbdc.org/consultation to see how we can help you start, grow, and succeed.

Once in a Licetime’s Grand Opening Brings Stress-Free Lice Removal to San Juan Capistrano

Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.

Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.