Mama Roscoe’s Grows Family of Customers

By Aleesia Benkey

Dwayne Roscoe’s family owned a pizza chain in the 1980s and wanted to bring the business back to life. His mother was an inspiration to him, and she always made her special pizza sauce that he loved dearly. After his mother passed, Dwyane wanted to create Mama Roscoe’s Pizzeria to honor her life and her remarkable recipe, but he needed help getting started.

“I needed answers and advice from a consultant who knows the restaurant business. I was starting from scratch, so I needed advice on every aspect of the business,” said Dwayne. 

A friend referred Dwayne to the Orange County Inland Empire Small Business Development Center Network (OCIE SBDC) and met with SBDC Business Consultant Karie Armstrong.

Karie helped Dwyane from the ground up, working through projections, pricing, funding, lease agreements, hiring, and cash flow analysis. From ideation to grand opening, Karie supported Dwayne through all of his business needs.

Business owner Dwayne Roscoe

“Working with Dwyane has been so much fun. I want to congratulate him on a job well done, and I can’t wait to help him open his second, third, and more restaurants to come,” said Karie. 

Mama Roscoe’s Pizzeria held a grand opening event on March 1, with a great turnout of friends, family, community members, and elected officials. 

Manal Richa, center director for the California State University, Fullerton SBDC, recognized Dwayne as an outstanding client and is happy he came to the OCIE SBDC for help. “This is not the end of Dwyane’s journey with the SBDC; this is only the beginning. I’m so glad we can support him as he continues to grow his business,” said Manal. 

Business is booming for Mama Roscoe’s Pizzeria in Anaheim. Located at 444 N. Lakeview Avenue, Mama Roscoe’s opens daily at 11 a.m. 

Looking to start or grow your own food-based small business?
Connect with the OCIE SBDC today. We offer business consulting, training, and access to resources to entrepreneurs and business owners throughout the Orange, Riverside, and San Bernardino counties at no cost. As the go-to resource for small businesses, the OCIE SBDC  solutions and opportunities for all small businesses to become successful. Call 1-800-616-7232 or schedule a 15-minute intake appointment.

Looking to start or grow your business?

We at the Orange County Inland Empire SBDC, are here to help you with every aspect of your business to help it grow and become successful.
Give us a call at 1-800-616-7232 or schedule a quick, 15-minute intake appointment at to see how we can help you start, grow, and succeed.

Mama Roscoe’s Grows Family of Customers

Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.

Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.