Our Team

Our consulting team can assist you with business development, operations, marketing, accounting, financing and more. In addition, our consultants can provide you with specialized assistance in a variety of topics including: international trade, government and corporate contracting, retail and restaurant operations.

We speak: Chinese, Farsi, Portuguese, Spanish, and Vietnamese

SBDC Digital Marketing Lab Leadership

SBDC Digital Marketing Lab Consultants and Staff

RogerLloyd-min

Roger Lloyd

Director

Areas of Expertise

  • Retail
  • Technology
  • Startups 

 

Experience

Roger has led several startups to over $200m in revenue in both retail and artificial intelligence.  He has over 15 years of experience in the franchise industry where he led one of the fastest-growing franchises in the country.

 

The best advice I have ever been given is:

Embrace change and never stand still.

 
Brendan Ryan - Brendan Ryan-min

Brendan Ryan

Business Consultant

Areas of Expertise

  • Graphic Design
  • Logo and Packaging Design
  • Branding
  • Digital Modeling
  • Prototyping 

 

Experience

Brendan Ryan is an industrial designer with 7 years of experience. He has worked largely in the automotive field on concept and production cars – there’s a chance you drive some of his work. Upon departing Karma Automotive in 2020 he became one half of a multi-disciplinary design consultancy operating in Southern California.


The best advice I have ever been given is:
A closed door is still a door. Open it, that’s how doors work.

Languages
Some Spanish


Make an Appointment!

 
Farhad Kouhfallah - Farhad Kouhfallah-min

Farhad Kouhfallah

Business Consultant

Areas of Expertise

  • Digital Marketing
  • Customer Relationship Management Systems (CRM)
  • Unified Communications (VoIP Technology)


Experience
Farhad has focused on helping businesses with digital marketing and online presence since 2019. He grew a company from a start-up to a recognizable Unified Communications (VoIP) distributor employing 30 highly-trained individuals. Additionally, he has spearheaded hundreds of CRM projects through the entire life-cycle towards a profitable conclusion.

The best advice I have ever been given is:

Try to work smarter and not just harder!

 

Languages
Farsi

 

Make an Appointment!

 

Hugo-min

Hugo Loyola

Business Consultant

Areas of Expertise

  • Strategic Planning
  • Digital Marketing and eCommerce
  • Business Development
  • Finance
  • Educational Publishing


Experience

Hugo is an innovative senior management executive with multiple years of experience working with multi-functional teams and global business units. He is a skilled leader credited for a collaborative communication process. Hugo is also a strong bilingual communicator in English and Spanish and is also fluent in Brazilian Portuguese. He is driven by mission, vision, and results.

The best advice I have ever been given is:
Read (A LOT).

Languages
Spanish, Portuguese

Make an Appointment!

 

Jim Foreman - Jim Foreman.jpg-min

Jim Foreman

Business Consultant

Areas of Expertise

  • Marketing and e-Commerce
  • Product Release
  • Operations and Event Orchestration
  • International Customs and Protocol
     

Experience

For over 29 years, Jim worked in film and television production and post-production, both creatively and technically. Ten years ago, a career expansion led to him working on marketing campaigns and messaging for small to global companies. For 20 years, Jim continues to operate small businesses including a thriving international tour company, media marketing agency, and a top-rated technical services company for film production.

 

The best advice I have ever been given is:

Allow yourself and your business to be successful.

Languages

Intermediate Spanish

 

Make an Appointment!

 
Joshua Roller - Joshua Roller (1)

Joshua Roller

Business Consultant

Areas of Expertise 

  • Digital Strategy
  • Social Media Marketing
  • Content Marketing

 

Experience

Joshua has experience working with small businesses and international schools. Utilizing his digital media and strategy skills he revamped the branding for a Shanghai-based international school to reach expat populations within the Yangtze Delta area of China.

The best advice I have ever been given is: All you have to do is put one foot in front of the other.

Languages

Chinese, Spanish 

 

Make an Appointment!

Michael DeDonato - A34FCD0D-39E9-482A-8072-99A7477B6DDD-min

Michael DeDonato

Business Consultant

Areas of Expertise

  • Business Planning 
  • Finance and Accounting
  • Marketing 
  • Government Contracting 
  • Retail, Food, and Professional Services Industries

 

Experience

Michael has been a business consultant and finance and accounting professional for 35 years. He currently serves as the Managing Member of DeDonato and Johnson Advisory Group, LLC. Since 2016 he has served as a business advisor for Small Business Development Centers in the South Bay region of Los Angeles County where he mentors startups and small businesses. He has also prepared and negotiated multimillion-dollar aerospace and defense contracts and is well versed in government contracting.

 

The best advice I have ever been given is:

Trust in God and believe in yourself. 

 

Make an Appointment!

 

Nanci Cisneros Lopez - Nanci Lopez-min

Nanci Cisneros Lopez

Business Services Coordinator

Areas of Expertise

  • Startups
  • Marketing 

 

Experience

Nanci has been a part of the Small Business Development Center since 2006. She has worked in different roles throughout the years. Currently, she is the Business Services Coordinator; she plans, budgets, implements, and coordinates business services, training, and entrepreneurship programs and oversees the daily operations and services. Her passion is seeing entrepreneurs come in with an idea and turning their dreams into reality!

 

The best advice I have ever been given is:

Find a mentor and do what they’re doing.

 

 

Languages

Spanish 

Pamela Coleman (1)

Pamela Coleman

Business Consultant

Areas of Expertise

  • Video Production
  • Content Planning
  • Customer Relations Expert
  • Project Management

Experience
Pamela is best known for her sense of humor and commitment to customer services, not only toward clients but with her project team members. She started Pamiz Studio, a media and video production service, in support of other small businesses. She uses her skills to help small business owners at the Digital Marketing Lab; she is dedicated to her role as a consultant, photographer, and videographer as it is her sincere goal to assist local businesses in making an impact on their community.

The best advice I have ever been given is:
Always dignify others.

Make an Appointment!

Paul Roberts-min

Paul Roberts

Business Consultant

Areas of Expertise

  • Podcasts
  • Live Streaming Production
  • Content Marketing
  • Public Relations
  • Radio and TV Production

 

Experience

Paul has over 20 years of experience in entertainment, marketing, and corporate PR. He has worked as a podcast producer and host for 10 years and created Orange County’s only online radio station and live podcasting platform, OC Talk Radio, based out of UCI Beall Applied Innovation Center. In 2018, Paul won the Innovator Award from Radio World Magazine. 

 

The best advice I have ever been given is:

In today’s online world, perception is reality. 

 

 

Make an Appointment!

 
Scharrell Jackson - Rachel Svoboda_headshot_sunday brunch agency-min

Rachel Svoboda

Business Consultant

Areas of Expertise

  • Marketing and Advertising
  • Public Relations
  • Website Design and Development
  • Graphic Design and Copywriting

 

Experience

Rachel Svoboda is the CEO of Sunday Brunch Advertising/PR Agency and the Founder and visionary behind Lynxx Spirits. Svoboda has represented companies across Southern California for the past 20-years. Svoboda has handled advertising, marketing, and public relations for clients ranging across industries from restaurants to technology, real estate, design, nonprofits, and many more. She is currently an official MBA mentor at Chapman University and a featured speaker on the university’s inaugural Women in Business Association series. Svoboda was also named Women of the Year by The National Association of Professional Women.

 

The best advice I have ever been given is:

The harder I work, the luckier I get!

 

Make an Appointment!

 

 
 
Steven Barth (1)

Steven Barth

Business Consultant

Areas of Expertise

  • Search Engine Optimization
  • Branded Content
  • Email Marketing
  • Marketing Strategy
  • Business Plans
  • Unified Communications
  • Digital Marketing


Experience

Steve is a digital media and marketing leader who has built a unique group of organizations in Southern California. He specializes in creating go-to-market strategies for local businesses and nonprofits to exceed organizational growth goals. He has expertise in digital executions, including search, social, programmatic targeting, and streaming video. Steve also has experience leading teams and building significant digital business units in several companies.

The best advice I have ever been given is:
Match your skill and passion with market needs, and never, ever give up.

Make an Appointment!

Tony_Crisp_headshot_02-min

Tony Crisp

Business Consultant

Areas of Expertise

  • Technology
  • Brand Strategy
  • New Product Development
  • Digital Marketing

 

Experience

Tony Crisp is a marketing consultant who is helping businesses fight commoditization to increase the sales of their own branded products. In addition to being the Founder and Chief Strategist at CRISPx, an award-winning, data-driven, creative agency, Crisp is a speaker at the Paul Merage School of Business at the University of California, Irvine and at the UCLA Anderson School of Business, where he is an Alumni. Crisp also sits on the Advisory Board of the Emerging Media and Design Program for the Trever Clair School of Arts at UC Irvine and serves on the Board of Directors of the Tech Coast Venture Network. 

 

The best advice I have ever been given is:

Leave it better than you found it…including humans. – Mom

 

Make an Appointment!

 

 
 
Vivian Nguyen - vivian nguyen-min

Vivan Nguyen

Business Consultant

Areas of Expertise

  • Marketing
  • Business Planning
  • Food Industry 

 

Experience
Vivian has 8 years of experience in both digital marketing and marketing strategy. Additionally, she has a wide range of experience in the tech, restaurant, and senior care industries. She has taken a single start-up franchise and grown it to 50 locations. She also has won first and third place in Start-up Weekend OC.

 

The best advice I have ever been given is:
Never be afraid to ask for anything

 

Languages 
Vietnamese, Some Spanish

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Zahra Nazari

Business Services Coordinator

Areas of Expertise
CRM (Customer Relationship Management)
Unified Communications
Digital Marketing

Experience
Zahra has worked with small and medium-sized businesses and found that there are so many more opportunities to help small businesses to grow. She developed and implemented new procedures and systems to aid in small business growth. She was also able to help small businesses that she worked with save time and money while improving their customer service.

The best advice I have ever been given is:
Do what you’re afraid to do

Languages
Farsi

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