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THE STARTUP AND FOUNDER Driving around and trying to find a parking spot near the LA Coliseum can be a great frustration

Rudy Chavarria Jr. had built a successful life as the owner of an independent record company back in 1993, but as the

Strategize Before You Publicize How Customer Segmentation Analysis will Keep You from Shouting into a PR Void Respected Harvard researcher and parent

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Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.

Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.