Marketing

To successfully market your service or product to your customer you first have to understand who your customers are and what they want. Our marketing specialists’ help you comprehend your customers as well as how to grow, keep, and meet their expectations.

What Can We Help You With?

Marketing

Segmentation

Our marketing specialists assist in understanding the demands and behaviors of your audience. We assist you in identifying the market for your business, segmenting current and potential customers, and differentiating your offerings according to the common characteristics of your market segments.

Pricing Strategy Development

To recommend the best pricing strategy for your business, our specialists analyze your costs, target customer base, and offerings by your competitors. In that manner, we help you maximize your profits and minimize your costs.

Digital Marketing Strategy Development

Our SBDC consultants aid clients to develop inclusive digital marketing strategies for their business. The strategies created range from email, web/SEO, digital advertising, tp automation. We also establish tools and platforms that will expand the website, report mechanisms to increase digital impressions as well as present clients to other online marketing resources. Additionally, we offer periodic Marketing workshops with topics on email marketing, social networks, SEO, and advertising, and more. Check out our calendar for more information.

Social Media Campaign Development Assistance –
Social Listening and Engagement Strategies

Our Digital Marketing Specialists help clients choose the right social media platforms to use to create an effective online presence, entice and maintain customers, and advertise their brand. Additionally, our consultants can assist in constructing a social media strategy that grasps the client’s marketing objectives and identifies customer feedback and social listening tools.

Marketing

Branding

Branding Development

We’ll help you build your message, position your company, and ensure consistency of your message. We’re here to assist you in identifying your customers’ needs and ensure that your message resonates with your target audience.

Branding

Sales

Sales Channel Identification Assistance

Our team of consultants can help you identify or review your sales objectives, strategies that fit your business goals and customer needs, and guide you with monitoring these strategies to ensure top performance. Additionally, our consultants can assist you in forming and improving your sales channels, online sales opportunities, sales through partnerships, distributors, or direct to your customers.

Sales

Data

Customer Insights & Analytics Review

Marketing consultants provide assistance in establishing data tools and practices that clients can integrate into their business to improve developing insights on customer decision-making and needs relating to client’s services and products. For the analytics review, our consultants explain how to use data tools, free and paid, for social media listening, analyze website engagement, maintain customers to understand customer’s and their buying behavior. The analytics is combined at the client’s discretion with our segmentation assistance in order to center the clients marketing investments in regions with greater customer acquisition and of potential growth.

Data

Public Relations

PR Plan Assistance

We supply you with guidelines and the best practices associated with PR to make the most out of it for your business. A few of the guidelines and practices include: measurable objectives, ideas for engaging material throughout different channels, identification of potential speaking or media opportunities, analyzation of messaging and tools for assessing outcomes of PR efforts.

Public Relations