Marketing

Without knowing who your customers are, you cannot market your service or product to them. At SBDC our marketing consultants help you understand your customers, and how to increase, retain, and satisfy them.

What Can We Help You With?

Marketing

Segmentation

The marketing specialists at SBDC aid in understanding the demands and behaviors of your audience. We assist you in identifying the market for your business, segmenting current and potential customers, as well as differentiating your offerings according to the common characteristics of your market segments.

Pricing Strategy Development

In order to recommend to the best pricing strategy for your business, our specialists analyze your costs, target customer base, and offerings by your competitors. In that manner, we help you maximize your profits and minimize your costs.

Digital Marketing Strategy Development

The SBDC consultants aid clients to develop inclusive digital marketing strategies for their business. The strategies created range from email, web/SEO, digital advertising, to automation. We also establish tools and platforms that will expand the website, report mechanisms to increase digital impressions as well as present clients to other online marketing resources. Additionally, SBDC offers periodic Marketing workshops with topics on email marketing, social networks, SEO, and advertising, among others. Check out our calendar for more information.

Social Media Campaign Development Assistance –
Social Listening and Engagement Strategies

Our Digital Marketing Specialists help clientele choose social media avenues which are constant with their market in order to create an effective online presence, entice and maintain customers, and advertise their brand. We may also assist in constructing a social media strategy that grasps the client’s marketing objectives, and identifies customer feedback and social listening tools.

Marketing

Branding

Branding Development

To ensure your brand resonates with your customer base we’ll help you identify what your consumers want in order to build a connection with them. We also provide guidance in developing creative brand elements and the placement of them. We help make the message of the company and its position consistent in order for the branding to be effective.

Branding

Sales

Sales Channel Identification Assistance

The team of consultants aid clients in identifying and analyzing sales objectives, and strategies that fit into their business goals and target audience demands. Guidance in monitoring the strategies is provided in order to help clients and their team stay up-to-date on sales performance. Consultants additionally aid clientele in creating and enhancing their sales avenues and sales through partnerships and distributors, and directly to customers.

Sales

Data

Customer Insights & Analytics Review

Marketing consultants provide assistance in establishing data tools and practices that clients can integrate into their business to improve developing insights on customer decision-making and needs relating to client’s services and products. For the analytics review, our consultants explain how to use data tools, free and paid, for social media listening, analyze website engagement, maintain customers to understand customer’s and their buying behavior. The analytics is combined at the client’s discretion with our segmentation assistance in order to center the clients marketing investments in regions with greater customer acquisition and of potential growth.

Data

Public Relations

PR Plan Assistance

We supply you with guidelines and the best practices associated with PR to make the most out of it for your business. A few of the guidelines and practices include: measurable objectives, ideas for engaging material throughout different channels, identification of potential speaking or media opportunities, analyzation of messaging and tools for assessing outcomes of PR efforts.

Public Relations