The City of Temecula Level Up Program will take place over a course of four weeks — two hours per session — and will cover the following topics with a focus on building growth strategies:
Week One — Planning
Every business faces a series of challenges on its path to growth. This module covers a variety of successful approaches to growth. You will find out how to grow your business as you learn about successful growth opportunities, identify failures in growth and pitfalls to avoid, and take actions setting your growth plan as aligned with your vision. Are you ready to grow?
- What does growth mean to you? Identifying the key drivers of growth in your business.
- Building a strategic plan that matches your vision. (What goes into your strategic plan?)
- Conducting market research to validate your vision.
- Establishing key performance indicators (KPIs) and key performance areas (KPAs) to ensure you achieve your vision.
Week Two — People
During this module, you will learn about actionable steps you can take to assess and develop your human capital talent into a formidable all-star force for your company. Utilizing individual skill sets and training to personal strengths ensures all individuals are functioning within the overall team at their highest and best use, creating a competitive edge not easily duplicated.
- Your workforce
- Breakdown of your labor force
Week Three — Customers
There is only one boss: CUSTOMERS! Growth in your business is all about attracting new customers and/or expanding what your existing customers are buying from you. This module will take your growth plan and help you hone in your efforts on bettering the outcomes of your current marketing efforts, defining your target areas that you are trying to reach, and developing a strategy to grow your customer base.
Customers: Marketing
- What is your marketing strategy?
- Breakdown of your customers — Who are they?
- Marketing channels — where are you marketing? Where should you be marketing?
Customers: Sales
- Revenue analysis
- Sales channel analysis
Week Four — Cash and Plan
Cash is king. But the question is: Cash for growth or growth for cash? To grow, you need to maintain adequate cash flow. In this module, you will understand your numbers through your profit and loss (P&L) and build your financial projection to support your growth plan. This class will teach how to accurately project growth, model it, and stress test it to make sure capital will work effectively with your growth plan.
Cash
- P&L analysis
- Financial forecasting
- Cash flow analysis
- Funding options