The beginning of each New Year finds many individuals and business owners creating “New Year’s Resolutions”.  The biggest challenge with both personal and business “resolutions” is that we either make too many of them, they are unrealistic, we don’t put them down on paper, and then they get forgotten and never accomplished.

When it comes to marketing your business I recently read a blog on the SBA’s website by Rieva Lesonsky that talked about 4 Marketing Resolutions to make for the New Year.  They included resolving to:  write a marketing plan, make you marketing consistent throughout the year, keep learning new things, and do marketing research.  While I agree with the 4 resolutions I would include the marketing research component in the “write a marketing plan” section as your marketing plan needs to be based on valid and current data.  Then I would change the focus of the 4^th resolution from just “do marketing research” to include the periodic evaluation of your marketing plan against not only the results of your consistent marketing strategies but any changes in the demographics of your target area/customers.

To read the full blog, click https://www.sba.gov/community/blogs/guest-blogs/industry-word/4-marketing-resolutions-make-year.  Contact IESBDC business Consultant, Louisa Miller, at 760-951-1592, if you would like to talk about implementing these or your own “marketing resolutions”.