5 Forgotten Offline Marketing Tactics

Have you noticed that most of the marketing blogs, e-newsletters, etc. seem to be focusing on social media platforms such as Facebook, Twitter, Instagram, etc. rather than what would be considered traditional marketing media?

I was talking to a colleague who is in a business to business mode and she mentioned that at a recent conference where she had the opportunity to talk to contacts, she asked them what communication method they preferred.  She was surprised to hear that they said that not to send them an e-mail, but to use the old standards of picking up the phone or sending them a letter.  Later that same day I opened John Jantsch’s Duck Tape Marketing e-newsletter to find an article by Jayson DeMers with Audience Bloom, entitled “5 Forgotten Offline Marketing Tactics”.  His list included:  Out of the box guerrilla marketing ideas like “accidentally” leaving a branded pen at the bank to chalk messages on sidewalks; dropping business cards anytime and everywhere; taking pictures/videos of company events, production, etc; donating gift certificates or products as prizes to community events and finally speaking at events.   To read the full article, click


If you would like to speak with Business Consultant Louisa Miller about your businesses marketing strategies, she can be reached at 760-951-1592 or by e-mail at lmiller@iesmallbusienss.com.


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