Is Cross-Selling Good for Retail Sales?

From a retail sales perspective I’ve always heard that cross-selling is a good way to increase you average sale.

BUT, I also have vivid memories of a women’s clothing store in my home town that took cross-selling to a level that really turned the customer, me, off and I only shopped there when I knew they carried exactly what I was looking for.

However, I recently read an Intuit blog entitled “6 Tips for Successful Small-Business Cross -Selling” that contained some great tips on the right way to cross-sell as well as how to incorporate the Internet into the mix.  To read more go to:

From Louisa Miller, Business Consultant, SBDC

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Is Cross-Selling Good for Retail Sales?

Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.

Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.