Cross-Selling Techniques

The Term “Cross Selling” has been used in retail for many years as a proven technique for increasing sales by offering customers a product or service related to what they’re already purchasing or planning on purchasing from a business. 

A recent post by Lee Polevoi on the Intuit Small Business Blog indicated that while small-business owners might fear overdoing the sales pitch, customers in general respond favorably when told about “extras” that may fulfill additional needs or solve additional problems. His “6 Tips to Success Small Business Cross-Selling is well worth it. He does, however, encourage business owners not to fall into the trap of cross-selling for the sake of cross-selling.

While you may succeed once or twice, savvy consumers will quickly realize that you aren’t providing value in exchange for an additional purchase.  You can read the whole blog at:

To sit down with Louisa Miller, IESBDC Business Consultant, to talk about what your marketing/sales techniques such as “cross Selling”, contact the Victorville Office today for an appointment.

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Cross-Selling Techniques

Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.

Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.