Main Street Digital Marketing Program

A 5-part series to expand your knowledge with hands-on instruction to increase your digital marketing presence.

Five – 2 hour cohort workshops, must attend all sessions!

Session 1 – November 15th 3-5PM

During this session we will cover:

• Learn the critical components and standards for a great online presence
• Google Analytics and how to leverage insights to grow your business
• Case studies of businesses with a successful online presence

Session 2 – November 22nd 3-5PM

During this session we will cover:

• Setting up and Optimizing Google Business and your website for lead generation
• Utilize great reputation strategies to have your customers drive a strong online reputation
• Analyze competitors online to maximize strengths and shore up weaknesses
• Optimize your website with the right keyword strategy

Session 3 – November 29th 3-5PM

During this session we will cover:

• Identify the strongest social media platforms for your business
• Customize and personalize social media automated messages to your potential customers
• Learn social media tips to increase discovery of your business

Session 4 – December 6th 3-5PM

During this session we will cover:

• Grow and leverage your business reputation
• Turn bad reviews into positive interactions for your business
• Review sites, the art of choosing the right ones for your business

Session 5 – December 13th 3-5PM

During this session we will cover:

• Tying it all together into a comprehensive market strategy
• Develop a buyer persona for VIP customers
• Create an overall content plan