Get to know your Marketing “P’s”

It has been said that the marketing mix, or the 4 P’s of marketing: Product, Price, Promotion and Place, were important to a business’s success. 

But, a recent blog by Aaron Young, CEO of Laughlin Associates talked about a new set of P’s; the 5 P’s of Long Term Prosperity: Purpose, Preparation, Protection, Passion and Profits, that were equally part of a business’s success.

Check out the full article here: https://laughlinusa.com/blog/index.php/the-5-ps-of-long-term-prosperity

To sit down with Louisa Miller, IESBDC Business Consultant, to talk about what your 5 P’s of Long Term Prosperity are, contact the Victorville Office today for an appointment.

Looking to start or grow your business?

We at the Orange County Inland Empire SBDC, are here to help you with every aspect of your business to help it grow and become successful.
Give us a call at 1-800-616-7232 or schedule a quick, 15-minute intake appointment at ociesbdc.org/consultation to see how we can help you start, grow, and succeed.

Get to know your Marketing “P’s”

Mike Daniel is the network director of the Orange County Inland Empire SBDC Network, which assists aspiring entrepreneurs and current business owners throughout Orange, San Bernardino and Riverside counties. Mike was formerly the director of the SBDC office at Long Beach City College. As business owner and entrepreneur himself, he started his career as the owner of a Rocky Mountain Chocolate Factory location in Manhattan Beach and went on to open a second location in Long Beach in 2001. In 2007, Mike sold the Manhattan Beach store for an above-market offer then invested in several additional locations as a minority shareholder. Mike further expanded his candy empire with venture located in Shoreline Village in Long Beach called Sugar Daddies Sweet Shoppe, based on fill-it yourself candy options.

Mike has a bachelor’s degree in Business Administration from California State University, Fullerton.