Back in the late 1980’s when I worked in shopping center marketing; the way to attract, interact and retain customers was quite different than it is today. With the Internet, smart phones, mobile apps, etc. a business’s customers want 24/7 access and their expectations have changed dramatically. I recently read an article on the Chief Marketer website that provides six suggestions on how your company can make the most of this revolution. Click here to read the full article: https://www.chiefmarketer.com/b2b/b2b-lead-generation/tips-to-win-and-retain-customers-in-a-digital-world-01082013. If you would like to talk about your company’s marketing, contact IESBDC Business Consultant, Louisa Miller at 760-951-1592 to schedule an appointment.
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